Here’s a selection of work I’m proud of, and what it produced.

Campaigns and content strategy
PR and media
Journalism
Videography
Photography

Campaigns and content strategy

As Content & Communications Partner at CreateFuture, I worked across campaigns, press, video, and community – taking content from brief to delivery.

AI adoption campaign – CreateFuture – 2025

A three-part campaign. The first whitepaper documented CreateFuture’s internal AI experiments, testing AI-assisted development across engineering teams.

The second was built around original market research into barriers to AI adoption (1,000+ businesses). The third (unreleased) detailed using AI in the software development life-cycle.

Deliverables:

My responsibilities:

Shaped the research questions and identified the strongest findings
Interviewed internal experts
Wrote the copy for and edited all three whitepapers
Pitched to the national tech press
Produced a four-part video series interviewing the CTO on the key findings
Filmed and photographed the whitepaper launch at Digit Expo 2024

Results

Earned national trade coverage including Digit and Digitalisation World
Organic LinkedIn outperformed paid for whitepaper downloads
Second most scanned stall at Digit Expo – driven by whitepaper interest
The Digit conference AI talk (CTO) sold out, oversubscribed by 25 people
25% of all download came from Digit event tie-in

Financial Services campaign – CreateFuture – 2024

A content and PR campaign to get CreateFuture on the radar of wealth and pensions decision-makers. ‘Mind the Gap’ explored why 12.5 million UK adults are under-saving despite £800 billion sitting in UK pension pots.

Deliverables:

My responsibilities:

Sub-edited the industry director’s 5,000-word draft to cut and tighten the copy
Fed competitor reports into NotebookLM to find angles and hooks the competition had missed
Attended the Digit Financial Services Technology Summit in Edinburgh to film live content
Led press outreach pitching the MONY Group partnership to financial trade titles including FinTech Futures

Results

80% conversion rate on whitepaper downloads after the pivot
500% uplift in visits to the Financial Services web pages

Scale-Up Playbook – CreateFuture – 2025

A long-form lead generation playbook for founders and executives navigating the leap from start-up to scale-up.

Deliverables:

My responsibilities:

Moderated a roundtable panel with internal SMEs, transcribed sessions and synthesised insights into the playbook structure
Wrote the full playbook and owned the editing and revisions process
Wrote the PPC landing page copy
Brainstormed LinkedIn ad copy for the launch campaign
Collaborated closely with the Design Lead to align copy with graphics and ad creative
Sub-edited the typeset PDF before wider stakeholder review

Results

Published and featured by UK Startup Hub as part of a named content partnership

PR and media

Building the CreateFuture press office — thought leadership & news – CreateFuture – 2023–2025

Ran the CreateFuture press office, initially alongside a colleague, then solo. The strategy was built on two things: rapid newsjacking using ResponseSource, and raising the media profiles of key executives (such as CTO Jeff Watkins, pictured) as AI thought leaders.

My responsibilities:

Developed relationships with key tech and B2B trade media journalists
Monitored ResponseSource for journalist queries, matched them to the right executives, and turned their responses into publishable commentary – typically within 30 minutes
Built a NotebookLM database of previous executive commentary to draft AI-informed responses in advance of the executive’s own input
Proactively reworked existing content to fit breaking news hooks
Raised the media profiles of CTO Jeff Watkins, AI lead Angus, and Industry Director Simon Hull across business and trade press
Managed C-suite hire announcements including the appointment of Shane Corstorphine as Chairman
Manually pitched journalists individually rather than using bulk mail

Results

200+ press mentions generated through Response Source
Coverage across Forbes, ComputerWeekly, The Grocer, IT Pro, Raconteur, The Scotsman, Digit, Business Cloud and Yahoo Finance and many more

MONY Group – PR & repurposing content – 2025

Travelled to Manchester to film a hands-on AI Copilot workshop with MONY Group’s senior engineering team. Then repurposed the footage and interviews into a full suite of content assets.

Assets:

My responsibilities:

Interviewed internal Consumer Tech Director to get the story
Wrote the press release announcing the two-year strategic partnership
Built targeted media lists and pitched to press
Filmed the workshop, capturing B-roll and conducting on-camera interviews with senior MONY Group’s senior tech leaders
Edited the footage into a short-form LinkedIn video series
Wrote a five-part blog series using the interview content
Shot and colour graded photography on the day

Results

5 press placements including BusinessCloud
Secured a FinTech Futures advertorial placement reaching 115,000 unique monthly readers via website and newsletter

Skyscanner partnership PR – 2025

Travelled to Manchester to film a hands-on AI Copilot workshop with MONY Group’s senior engineering team. Then repurposed the footage and interviews into a full suite of content assets.

PR and photoshoot coordination for CreateFuture’s appointment as Skyscanner’s first official technology partner, supporting three of their mobile engineering teams.

Deliverables:

My responsibilities:

Wrote and edited the press release, angled around CreateFuture’s position as a tech partner to two Scottish unicorns
Prepared a Q&A briefing document to gather information from the client before writing
Coordinated the PR photoshoot remotely, briefing the photographer and managing the Edinburgh office setup
Distributed to newswires on client’s instruction

Results

Published in: insider.co.uk; Prolific North; Yahoo! Finance

Journalism

I started as a staff writer at Information Age covering B2B enterprise IT, then moved to TechRadar Pro for continued B2B coverage, before switching to consumer tech as Computing Editor at TechRadar – one of the UK’s largest technology publications.

As Computing Editor at TechRadar, I managed a team of freelance writers, commissioning reviews, news, and buying guides to a monthly budget. I also used high-traffic buying guides to generate affiliate revenue – an early lesson in how editorial content can serve commercial objectives alongside a reader audience.

I then took on a hybrid community manager and regional journalist role at Tech North, interviewing startup founders and tech community figures across the North of England. The goal was to profile the startups coming through our programmes, raise awareness of the northern tech ecosystem, and encourage founders to sign up – growing the sector by making people aware of what was available to them.

Videography

I first picked up a camera in 2011 and taught myself from there. Since then I’ve developed my skills in corporate storytelling by filming for tech consultancies, startups, community support organisations, Mark Labbett from The Chase – and even a music group.