Netflix is dabbling with AI in various ways, ranging from testing smarter ads to de-ageing characters. CEO Ted Sarandos says the tech is not being used as a replacement for creativity, but as a tool to empower it:

It takes a great artist to make something great,’ he said during Tuesday’s earnings call. ‘AI can give creatives better tools to enhance their overall TV/movie experience for our members, but it doesn’t automatically make you a great storyteller if you’re not.’

Akanksha Nagar, storyboard18.com

Are you even using AI properly if you aren’t trying to do a task with it and it fails five times before it gets it right? Very relatable post here on LinkedIn by Elaine Zelby, which shares a few real-world examples of how it can actually take longer to tidy up AI cocking up than to do the task manually in the first place:

When it comes to expectations, many marketers think AI is literal magic that works perfectly all of the time. When the try something and it takes work or prompting or isn’t ready for prime time, they retreat.  The reality is, MOST of this stuff is still hard. It still takes massaging and work to get it to do what you want

Elaine Zelby, LinkedIn