“Kane is a genuine polymath — content writer, PR news hound, videographer and more — and is extremely easy to work with while consistently delivering top-drawer work.”
– Andy Shaw, Head of Client Services
Available for hire
Hi, I’m Kane.
Since 2012, I’ve helped tech brands tell stories that engage audiences, influence buying decisions, and build visibility – across journalism, content marketing, PR, and visual storytelling.
What my former colleagues say about working with me on LinkedIn:
ABOUT ME
I began my career at Information Age magazine in London, before moving on to cover consumer technology for Future Publishing brands including TechRadar, TechRadar Pro, and T3, across both print and online.
During this time, I interviewed industry visionaries and senior leaders including Tim Berners-Lee, Eben Upton, Anne Boden, Jock Mackinlay, Min-Liang Tan, and John Riccitiello – experience that still shapes how I approach storytelling in B2B content today.
In 2016, I joined Tech North as Community and Content Manager, connecting scale-up founders across Yorkshire with investors, local government, and support organisations, while telling their stories.
When the organisation became Tech Nation in 2018, I joined the Data & Insights team. There, I worked on the flagship data-led Tech Nation Report, writing, sub-editing, and fact-checking copy.
Later, I made more of my videography and photography skills. For one year, I oversaw video comms for Tech Nation’s chairman, Stephen Kelly, producing podcasts with founders at events across the country, such as London Tech Week.
Following Tech Nation’s closure in 2023, I joined digital technology consultancy CreateFuture as Senior Content and Communications Partner, supporting its growth across multiple service lines and industry verticals. During this time, we built a press office from the ground up, securing coverage in titles including Forbes, WIRED, Raconteur, and ComputerWeekly.
Today, I bring all of this experience together. I use data and insight to guide content decisions, while keeping storytelling and human voice front and centre in an age of AI. I research and shape ideas, write long- and short-form B2B content, produce supporting photography and video, and promote the finished work through PR and external comms.
PROJECTS
Establishing thought leadership through SME-led content
I worked with CreateFuture’s subject matter experts (SMEs) to develop the Scale-Up Playbook, a flagship marketing asset for the Consumer Tech team built on the consultancy’s own experience of scaling rapidly and navigating key inflection points.
The playbook focused on the challenges leadership teams face as organisations grow – from setting a North Star vision to defining product and technology strategy.
I ran roundtables with SMEs to gather first-hand insight, then edited and shaped those discussions into clear, practical chapters for external audiences.
We promoted the playbook at Climb UK, filming video interviews with scaling founders. We shared the edit on LinkedIn with a CTA inviting viewers to pre-register their interest in the playbook.
Building a press office from the ground up for Scotland’s biggest digital tech consultancy
I worked closely with CreateFuture’s CTO and senior technology leaders to place insight-led commentary grounded in unique thought leadership and real client experience.
I built strong working relationships with journalists and freelancers to secure announcements, reactive commentary, and opinion pieces across leading UK and US tech publications.
This resulted in the consultancy being featured in Forbes (2), WIRED (2), Raconteur (2), The Scotsman, ComputerWeekly, Yahoo! Finance, The Times, IT Pro, The Grocer, LeadDev (2), Prolific North, Verdict, and many more titles over a two-year period.
To support reactive opportunities, I built a searchable, AI-assisted bank of expert commentary to match journalist requests with the most relevant leaders. I then reviewed and refined each response to ensure it directly answered the brief, offered an opinion, and had something original to say.
Repurposing content: turning video interviews into a LinkedIn post, case study, and press release
CreateFuture delivered an AI training workshop for MONY Group as part of an ongoing client relationship, while also using the session to demonstrate the commercial value of its AI enablement offering to an external audience.
I led a multi-format content project to tell the story of how MONY Group’s engineers were using AI in their day-to-day work. I planned and filmed the workshop, shaping the narrative and interview questions in advance.
I used video, photography, and participant interviews to show both the value delivered to the client and the wider relevance of the workshop. I then published the story across multiple formats:
- LinkedIn post: “We want AI to do the laundry, not the art.” 👕 ❌ 🎨
Finanical services whitepaper: conducting research, writing, and editorial oversight
I collaborated closely with CreateFuture’s Director for Financial Services to refine a Wealth & Pensions whitepaper. This lead magnet recognised the operational and regulatory pain points facing pension fund buyers, and explored how technology could help address them.
The whitepaper was deliberately future-facing, exploring emerging trends shaping the sector — with AI as a key focus — where the consultancy could add strategic value. I used AI research tools to analyse market trends, identify opportunities for an original viewpoint, and strengthen the final argument with supporting evidence.
Launching marketing for a new cloud computing capability
I played a role in the launch of CreateFuture’s Cloud Computing unit, creating the core content used to market new AWS-led services – from cloud migration to workload optimisation.
To build a solid understanding of the technology, I completed the AWS Certified Cloud Practitioner course. I then interviewed cloud engineers and senior leaders to translate technical capability into commercial assets, including AWS solution sheets (example), website copy, and case studies.
I activated the launch through video interviews, social content, and email nurture. I also secured two cloud-focused opinion pieces in IT PRO and Digitisation World.
Revamping client case studies
I overhauled CreateFuture’s case study process by taking a journalistic approach to gathering material. This involved running in-depth interviews with product managers, delivery leads and other stakeholders to uncover decision points and specific anecdotes. All supporting material, including interview transcripts, internal documents, sprint reviews, and presentations, was then centralised to create a detailed master version of each story.
I then used AI tools to interrogate and organise this material, helping identify service angles, extract usable quotes, and adapt the same core story for different needs – including websites, bids, awards, and anonymised public versions. This approach allowed me to deliver high volumes of case studies under tight deadlines without sacrificing depth or accuracy.
Freelance photography
Photography and video are part of how I tell stories – not a separate discipline. I’ve been conducting freelance photography and videography for clients based in and around Leeds since 2019.
Clients include Leeds Digital, the Leeds Digital Festival Awards, the Leeds Digital Ball, Digital Sport North, Climb UK, Walker Morris, Cooperative Innovations, ByDiffusion, WRK Digital, and Interact.
Writing features, opinion pieces, and analysis for an enterprise IT magazine
Below are a few articles I wrote for Information Age at the start of my journalism career. (Click to zoom).
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