Netflix is dabbling with AI in various ways, ranging from testing smarter ads to de-ageing characters. CEO Ted Sarandos says the tech is not being used as a replacement for creativity, but as a tool to empower it:
It takes a great artist to make something great,’ he said during Tuesday’s earnings call. ‘AI can give creatives better tools to enhance their overall TV/movie experience for our members, but it doesn’t automatically make you a great storyteller if you’re not.’