Jason Mudd, host of On Top of PR, reflects on Muck Rack’s Generative Pulse Report, which found that 96% of AI citations originate from PR-driven content:
Bottom line if artificial intelligence doesn’t see you, your customers, employees and investors won’t either. Now let’s go deeper … when The Wall Street Journal, Fast Company, New York Times, or your leading industry publication writes about your brand, that’s money. It’s gold. AI systems know those outlets are credible, and they’re not going to cover organizations that aren’t visible or credible either.