Foundation Inc’s interesting post on how Airbnb created an SEO moat:
A B2C brand that I’ve enjoyed studying over the last few years is Airbnb. The brilliance behind their ability to scale SEO templates for locations is something that every brand can take inspiration from. It’s a masterclass in understanding both SEO and the power of optimizing content for search intent. At first glance, it has nothing to do with B2B but I think there’s a lot of lessons in their SEO approach that we can learn from. That’s what I’m going to talk about today.