Experience – Kane Fulton | Journalist | Marketer | Comms & PR | Videographer

Media & Communications: Oversee all external communications, including press releases and media outreach, securing high-profile coverage in publications such as Forbes, MSN, Yahoo! Finance, Computer Weekly, IT Pro, The Stack, Verdict, and The Grocer.
Content & Marketing: Lead photography for media, contribute to marketing activities such as website copy, carousels, and display ads, and author whitepapers on digital transformation, cloud, gaming, and financial services.
Videography & Events: Manage internal and external videography, producing content led by CreateFuture’s Subject Matter Experts (SMEs) for campaigns, and lead video production for event coverage to capture key moments for external marketing.
Thought Leadership & Advertising: Work closely with CreateFuture’s SMEs to transform their expertise into thought leadership and media responses while shaping messaging for key display advertising campaigns.

Content & Editorial: Transitioned into a content-focused role as Tech North evolved into Tech Nation, writing website content and interviews covering startups, scaleups, and IPO-ready companies.
Video & Media: Led internal video communications by creating 'Tech Nation TV' and produced external video coverage of major tech events like London Tech Week.
Scaleup & Regional Coverage: Filmed and interviewed startup founders to showcase UK tech innovation, while also traveling across the UK to capture regional startup activity and highlight scaleup success stories.
Insights & Reports: Worked with the Data and Insights team to shape the annual Tech Nation Report and supported scaleups expanding to Asia-Pacific through video storytelling.

Founder Engagement & Interviews: Raised the profile of startup founders by interviewing them for the Tech North website and connecting Yorkshire-based tech startups to Tech North programmes.
Investment & Growth Support: Helped founders secure funding by introducing them to investors and key networks, while also promoting Founders’ Network and Upscale to provide access to mentoring and support.
Ecosystem & Community Building: Engaged with local startups to strengthen the regional tech ecosystem and participated in initiatives aimed at increasing female representation in tech event speaking slots.

Editorial Leadership & Audience Growth: Oversaw TechRadar’s Computing vertical, attracting 3 million monthly unique views and commissioning freelancers to update buying guides and review the latest hardware.
Product Reviews & Industry Coverage: Managed relationships with PRs to secure gaming laptops, PCs, and peripherals for review, while also building a direct relationship with Apple to personally review new hardware and software.
Event Reporting & Trade Shows: Covered industry events in London, reporting on product launches and conducting interviews, while also traveling to major European trade shows such as IFA, Gamescom, VMworld, and IP Expo.

Content Creation & Reviews: Wrote news, buying guides, and reviews focused on business software and hardware, covering B2B tech products such as printers, monitors, keyboards, and UC devices.
Industry Insights & Thought Leadership: Authored features on security, mobile communications, and enterprise tech trends, providing in-depth analysis on emerging technologies.
SEO & Content Strategy: Managed SEO content strategy, optimizing and updating buying guides to improve Google rankings and drive organic traffic.
Freelancer Management: Commissioned and managed freelancers, ensuring high-quality content production and maintaining editorial standards.

Editorial Strategy & Content Creation: Supported the Editor-in-Chief in a two-person editorial team, shaping content strategy and writing news, features, and other content for C-suite readers, covering B2B IT and market trends.
Industry Relationships & Interviews: Built relationships with B2B PR agencies to secure interviews with key industry figures, ensuring access to expert insights and exclusive content.
Event Coverage & Reporting: Reported from major industry events, including those focused on the data centre industry, delivering in-depth analysis and on-the-ground insights.
Cross-Team Collaboration: Worked with designers and sales teams to align editorial content with visuals, ensuring a cohesive and engaging reader experience.

Newsroom Experience: Spent two weeks gaining hands-on experience in the Yorkshire Post/Yorkshire Evening Post newsroom, contributing to daily editorial operations.
Arts & Culture Writing: Contributed to ‘What’s On’ guides, covering local events and cultural happenings for the region.
Feature Writing: Wrote features on a classical composer and a football history author, showcasing in-depth storytelling and interview skills.

Internship & Journalism Training: Secured an internship at CNET UK as part of my NCTJ Journalism course, gaining hands-on experience in tech journalism.
News & Blog Writing: Wrote blog news stories covering mobile phones, computing, and consumer tech, keeping readers informed on industry developments.
How-To Guides & Tutorials: Authored step-by-step guides on broadband, Wi-Fi optimization, and CMS usage, covering topics such as "How to track your broadband data usage," "How to get the best Wi-Fi signal," and "How to use WordPress as a basic CMS."

Technical Support & Troubleshooting: Worked as a Technical Support Analyst, assisting consumers with connectivity issues by diagnosing and resolving problems with PC settings, routers, and phone lines.
Network & ISP Diagnostics: Checked ISP-side configurations, including line profiles and account status, ensuring efficient issue resolution for customers.
Customer Service & Communication: Improved communication and empathy skills in a customer-facing technical role, providing clear and effective support.
Industry Knowledge & Growth: Gained hands-on experience in IT and telecoms, sparking a deeper interest in the industry.